Previously, the company offered three paid plans. OpportunitiesĮB is still in the early innings of growth, and earlier this year it raised prices for the first time in its history. 14%, Australia 7%, and the rest of the world 10%. represents about 69% of paid tickets, the U.K. These creators host more than three events per quarter, represent a third of its paid customer base, and account for ~65% of paid ticket volumes. However, due to the pandemic, the company has heavily shifted more toward self-service last year it began implementing support service in India.įrequent creators are its most important customer base. Historically, the company derived approximately half its revenue from creators who signed themselves up to use its platform and approximately half from creators acquired through sales channels, many of whom expect significant customer support. This gives creators one integrated tool for ticketing, analytics, social media ads, and email marketing. In 2020, EB introduced Eventbrite Boost, a marketing and engagement tool for users. The company lets creators of free events use its platform for free, while it charges creators of paid events a per-ticket fee based on tickets sold. This could be anything from music to sports, food and drink events, business gatherings, performing arts, education, or religious outings, among others. Its platform allows hosts to create and sell tickets to live experiences. Company OverviewĮB's ticketing platform focuses on mid-market experiences that fall somewhere between small gatherings and stadium events. The company should also benefit from a return of corporate events, the continued shift of spending habits toward experiences, higher ticket prices, and higher interest rates given its large cash position. The most important is a recent price hike that is not currently accounted for in analyst estimates. Self-service ticketing platform Eventbrite ( NYSE: EB) has several catalysts that should help the stock outperform in 2023. Active contributors also get free access to SA Premium. It's easy to become a Seeking Alpha contributor and earn money for your best investment ideas. Editor's note: Seeking Alpha is proud to welcome Geoffrey Seiler as a new contributor.
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